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Country Lineup Manager: managing products abroad

When an Electrical Distribution or Automation & Control product is launched, the country lineup manager serves as the interface between head and local offices. After a successful market introduction in the geographical zone which he manages, he ensures the commercial development of the Schneider Electric product.

From product launch to feedback

The country lineup manager liaises between the departments concerned by the product and the field. He relays information, oversees marketing and commercial exchanges, and manages supplying for the countries for which he is responsible. He accompanies each phase of a product’s marketing, from the launch to end of life.

Optimise the productlocal launch. The country lineup manager enables local players (managers, technicians, sales forces to discover the technical characteristics, assets and performance of the product for which he is responsible. In addition to this information/training, he contributes to the events surrounding the launch and advertising campaign in the country he manages.

Ensure quality follow through. Each month, with the country sales and marketing managers, the country lineup manager analyses results. This makes it possible to adjust the offer or to put in place correction action plans via new training or by improving the distribution service.

Feedback.Between head and local offices, the country lineup manager capitalises on the marketing experience generated by the offer. Using tools such as reports and marketing data bases, he is able to share his analysis and conclusions with the different players.

A transversal marketing talent

The country lineup manager is at the intersection of technology and marketing. He is an indispensable support to product managers, for example: he ensures greater efficiency during the launch and also irons out many difficulties in the field.

Career prospects

After four or five years experience, the country lineup manager can evolve towards management positions in a product department. He can also work abroad in sales and marketing.

Are you made for this profession?

Education and training 
• Engineering school, business school
• Fluent English

Professional experience 
He has technical and above all marketing experience.

Qualities required 
• Communication skills
• Autonomy
• Team spirit
• Highly developed sense of initiative
• High degree of availability

  
 
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Career prospects

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